Marketing & CRM Manager

Overview:

Basic Salary: €50,000 per annum & Company Vehicle

Role Overview

By activating national campaigns at a local level and creating initiatives, this role will drive footfall across all departments – sales, service, fleet, and business – while ensuring a seamless customer journey.

• Manage all dealership marketing activity, ensuring alignment with Audi Ireland’s brand guidelines and campaigns.
• Plan, deliver, and evaluate local advertising campaigns across digital, print, and outdoor channels.
• Oversee customer communications, including email, social media, and local PR activity, ensuring a consistent and premium brand message.
• Activate Audi Ireland campaigns across digital channels and adapt them for maximum local impact to benefit the dealership.
• Deliver local events and partnerships to increase footfall and customer engagement.
• Monitor campaign effectiveness and ROI, adjusting strategies to maximise impact.
• Manage allocated marketing budgets effectively to maximise return on investment.

• Take full ownership of CRM systems and processes to ensure enquiries are captured, tracked, and followed up effectively, with no opportunity wasted.
• Develop tailored communications that enhance customer retention, loyalty, and aftersales engagement.
• Work with the sales, service, and fleet teams to improve enquiry-to-sale conversion through structured follow-up, customer profiling, and targeted campaigns.
• Analyse customer data and enquiry trends to identify opportunities for personalised marketing and improved lead management.
• Provide regular reporting on CRM performance, enquiry levels, and conversion rates, ensuring accountability across departments.

• Collaborate with sales, service, and aftersales teams to ensure initiatives drive measurable results.
• Ensure consistent enquiry generation and management across all departments.
• Provide regular reporting on lead performance, campaign results and ROI.

• Proven experience in marketing management, ideally within the automotive, retail, or premium brand sectors; automotive experience is desirable but not essential.
• Strong understanding of digital marketing channels, lead management, and customer engagement strategies.
• Commercially minded with a track record of delivering measurable growth.
• Excellent organisational and project management skills with the ability to manage multiple initiatives simultaneously.
• Strong communication and interpersonal skills to build relationships internally and externally.

• The opportunity to shape and grow the profile of Audi Centre Dublin in a dynamic, customer-focused environment.
• A competitive salary and benefits package.
• The chance to represent one of the world’s most prestigious automotive brands.

About Us

We value the commitment they make to the business which is why we are continually working to provide a market-leading rewards and benefits package.

Benefits Include:

• Competitive salaries with clear pay scales as you develop.
• Generous annual leave allowance that increases with length of service.
• Enhanced maternity leave, adoption leave (6 months full pay), and paternity leave (2 weeks full pay).
• Critical illness cover after 2 years, plus life assurance and free will-writing service.
• Private medical insurance.
• Techscheme for discounted tech purchases, eye care scheme, and shopping vouchers.
• Employee assistance programme and free access to Smart Health, providing 24/7 GP services for employees and immediate families.

Health & Wellbeing:

• Smart Health – 24/7 GP access for mental and physical wellbeing.
• Private Medical Insurance.

Leisure & Lifestyle:

• Discounted gym memberships.
• Travel insurance.
• Access to home and technology vouchers.
• bYond card and exclusive retail and lifestyle discounts.

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great team and we celebrate and encourage success at all levels.

Lookers and Charles Hurst are equal opportunities employers. We are committed to a working environment that is free from discrimination, inclusive, and empowers our people to bring their whole selves to work and reach their full potential.

All offers of employment are subject to a 6-month probation period from your start date.