Marketing Executive - Healthcare New

Marketing Product Manager – Patient Services

The role reports to the Strategic Bids and Marketing Manager.

• We are looking for a high-performing individual to join our marketing team to lead and develop and executing marketing strategies for specific products or product lines. This individual will play a key role engaging with Key Opinion Leaders (KOLs); exploring unmet needs and market opportunities; and collaborating with sales, quality, regulatory, global marketing. Meet with and build partnerships with key external partners to develop insights on the HSE and competitive environment etc

• Lead and drive the marketing strategic vision for key services within the following therapy areas Nutrition, Homecare Services, Wellstone Renal Clinics, Wound care, Infection Prevention, Urology and Stoma.
• Identify and develop relationships with Key Opinion Leaders working in collaboration through commercial activities, delivering partnership, brand and company advocacy, trust and openness.
• Develop and execute end-to-end marketing strategies for some our leading brands.
• Support service and product launches, promotional campaigns and educational initiatives to drive brand engagement and adoption.
• Build and maintain strong relationships with Internal & External stakeholders.
• Collaborate with cross-functional teams—Sales, Regulatory, and Clinical—to ensure successful product lifecycle management
• Support service and product launches, promotional campaigns, and educational initiatives to drive brand engagement and adoption
• Leverage digital tools, campaigns, events, social media, education and training support, tender support, website management and analytics, print and design management to enhance brand visibility and market penetration
• Collaborate with the Product Manager Hospital to elevate the company’s brand visibility
• Conduct market analysis to identify growth opportunities, trends, and customer needs

• Proven experience in product management within the healthcare sector
• Strong understanding of medical device market, customer segmentation, and strategic planning
• Excellent communication, analytical, and leadership skills
• A passion for innovation and delivering solutions that improve patient outcomes

• Bachelor’s degree in a relevant field such as:

• 3+ years in product management, ideally within the healthcare or medical device sector.
• Proven track record in:
• Product Management
• Experience with:

• Digital marketing tools and platforms (CRM, analytics, social media)
• Experience with traditional marketing and event management
• Stakeholder engagement both internal and external, sales, and healthcare professional

• Strategic thinking and ability to translate insights into actionable marketing plans
• Strong communication and presentation skills to influence internal and external stakeholders
• Analytical mindset for interpreting market data and performance metrics
• Leadership and project management skills to drive initiatives from concept to execution
• Knowledge of healthcare regulations, compliance standards, and patient-centric design

For a full Job Spec and to apply for this role please call Linda on 01 2784703 or e-mail [email protected]

Thornshaw Scientific Recruitment is a leading Irish provider of specialist Scientific Recruitment. Part of the CPL Group. www.thornshaw.com Tel: +353 1 2784671

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