Business sales executive

The core responsibilities of the role include:

• Identify and actively pursue new sales opportunities to drive revenue growth and expand market presence.
• Maintain accurate and up-to-date sales activity within the CRM system to support forecasting and decision-making.
• Stay informed on industry trends, competitor activity, and customer demand to position products effectively in the market.
• Build and maintain strong relationships with suppliers, distributors, retail partners, and key customers.
• Manage and grow existing accounts by increasing order value, frequency, and long-term customer retention.
• Achieve and exceed agreed sales targets through proactive customer engagement and effective sales strategies.
• Conduct market research and competitor analysis to identify new sales opportunities and improve product performance.
• Prepare and deliver persuasive sales proposals, presentations, and pitches to prospective clients and partners.
• Collaborate with procurement and logistics teams to support product launches, promotions, and customer engagement initiatives.
• Monitor and analyse sales performance, identifying trends and recommending actions to improve revenue and profitability.
• Support and implement in-store promotions, product placements, and sales initiatives to maximise visibility and conversion.
• Represent the company at trade shows, exhibitions, and networking events to generate leads and build partnerships.
• Prepare regular sales reports (daily, weekly, and monthly) to track performance and support planning.
• Assist in the execution of quarterly and annual sales strategies aligned with business growth objectives.
• Engage directly with customers to understand requirements and provide suitable product recommendations.

• 1–2 years of experience in sales, business development, or client-facing roles, ideally within retail or FMCG.
• Strong ability to build relationships, influence customers, and close sales opportunities.
• Good understanding of retail sales cycles, product movement, and customer behaviour.
• Strong communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint); CRM experience is an advantage.
• Analytical mindset with the ability to interpret sales data and identify opportunities.
• Highly organised, proactive, and comfortable working in a fast-paced, target-driven environment.
• Ability to work independently while collaborating effectively with internal teams.
• Adaptable, commercially aware, and focused on delivering results.

Start date: 04/05/2026