Assistant Store Manager
Overview:
Company Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation.With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.
Responsibilities:
Values & Culture
Longchamp embraces five core values: ⎯
Elegance – Providing a refined and polished customer experience⎯
Authenticity – Acting with honesty and professionalism
⎯
Creativity – Encouraging innovation and fresh thinking
⎯
Quality – Striving for excellence in service and product
⎯
Sustainability – Committing to thoughtful, responsible business practices
The Assistant Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.Job Purpose
To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.
Key Responsibilities
Team Leadership & Development
Lead and motivate the sales team during daily operations
Support recruitment, onboarding, and training of team members
Conduct daily briefings, performance coaching, and mentorship
Create a motivating environment focused on team growth and development
Act as the Store Manager in their absence, ensuring leadership continuity
Client Experience & Clientelling
Maintain the highest standard of personalized luxury service
Encourage and monitor CRM engagement, including new client capture and VIP retention
Resolve elevated client concerns with professionalism and brand alignment
Coach staff on building long-term customer relationships through exceptional serviceSales & Commercial Objectives
Support the achievement of daily, weekly, and monthly sales goals
Monitor individual and team KPIs; drive improvement through action plans
Identify commercial opportunities on the sales floor and in client behaviour
Ensure full engagement in store campaigns and product launchesOperations & Compliance
Oversee stock management, deliveries, and transfers
Ensure store opening, closing, and cash-handling procedures are executed properly
Uphold loss prevention protocols and ensure audit compliance
Assist with workforce planning and administrative tasks as delegatedVisual Merchandising & Brand Representation
Ensure consistent adherence to visual merchandising guidelines
Collaborate with VM team to execute floor set changes and in-store animations
Maintain a premium environment reflective of the brand’s aesthetic
Support the integration of marketing and visual initiatives into the store experienc
Qualifications:
Skills & Qualifications
3–5 years of experience in luxury or premium retail
At least 1–2 years in a supervisory or assistant management role
Strong leadership and coaching skills
Proficiency in sales reporting, CRM, and inventory systems
Excellent communication and interpersonal abilities
Fluent in English; other languages a plus
Proficient in MS Office and retail POS platformsPerson Specification
Professional and refined presence with a client-first mindset
Solution-focused, adaptable, and calm under pressure
Motivated by results and team success
Leads by example with integrity and consistency
Flexible and willing to work evenings, weekends, and holidays as needed