Marketing Manager (Social Media and Content)
FARRELLY & CO PAINTING LIMITED Dublin
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Application Details
In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit.Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.
Job Description- 3325958251953;-6.25962781906128;13 Adelaide Road , Dublin 2 , D02 P950
Farrelly & Co. is an established Irish painting and interior design business based in Dublin, known for transforming homes and commercial spaces across Ireland. We are a growing, design-led company with a strong brand presence and a passionate following on social media.
We are hiring a Marketing Manager (Social Media and Content) to lead our marketing function, brand strategy, and digital presence. Reporting directly to the Owners, you will own the company's marketing strategy end-to-end, from content production and social media to paid advertising, email marketing, analytics, and lead generation.
This is a full-time, permanent role for an experienced marketing professional who can both think strategically and roll up their sleeves to produce great work.Key responsibilities
Lead the development and execution of the company's marketing strategy across digital, social, content, email, paid media, SEO, and PR
Set, manage, and report on the annual marketing budget
Plan and deliver the company's content strategy, including creative direction for original photography and video content captured on company project sites
Own the company's social media presence on Instagram, TikTok, Facebook, and other relevant platforms
Plan, manage, and optimise paid digital advertising campaigns, primarily on Meta (Facebook and Instagram)
Direct email marketing strategy and customer journeys using marketing automation platforms such as Klaviyo
Lead marketing analytics and performance reporting using Google Analytics 4, Meta Ads Manager, and the company's CRM
Develop and oversee the SEO and blog content strategy for the company website
Define and maintain the Farrelly & Co. brand messaging, tone of voice, and visual identity
Manage relationships with external agencies, freelancers, photographers, videographers, designers, and printers
Track and report on marketing KPIs including lead volume, cost per lead, conversion rates, and return on ad spend
Lead lead generation and lead nurture strategy in coordination with the company's sales pipeline
What we are looking for
Minimum five years of professional experience in marketing, with at least two years in a senior, lead, or management capacity
Proven track record planning and delivering multi-channel marketing strategies
Strong hands-on experience with paid social advertising, particularly on Meta
Skills in photography, videography, and video editing for social media
Experience with Google Analytics 4, Meta Ads Manager, and email marketing platforms such as Klaviyo
Experience managing marketing budgets and reporting on return on investment
Excellent written English, copywriting, and creative direction skills
A relevant third-level qualification in marketing, communications, media, business, or a related field is desirable
Working arrangements
This is a remote role, with attendance at company project sites in Dublin and surrounding counties as required for content production.- This vacancy is suitable for Remote/Blended working
- Sector:
- Managerial
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