Digital Marketing Specialist

Map

Share/Print

copy link

Generate PDF

Application Details

Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

1. 4524993896484;-6.24346303939819;Mace Rivervalley Rivervalley S , Co. Dublin , K67 EW92

Hourly Rate: €18.05 per hour

AKBER RETAIL CP LIMITED T/A Mace River valley is currently seeking an experienced and results-driven Digital Marketing Specialist (AI, Analytics & Automation) to join our growing team at River valley Shopping Centre, Swords, Co. Dublin.

The successful candidate will be responsible for planning, implementing, managing, and optimising digital marketing campaigns using data-driven insights, AI technologies, analytics platforms, and automation systems to increase sales, generate leads, improve customer engagement, and strengthen brand performance.

Key Duties and Responsibilities:

• Plan, execute, monitor, and optimize digital marketing campaigns across multiple online channels.
• Analyze marketing performance data and customer behavior to identify trends, opportunities, and areas for improvement.
• Improve advertising performance and return on investment (ROI) through continuous campaign optimization.
• Use AI-powered marketing tools to enhance customer targeting, content performance, lead generation, and conversion rates.
• Develop and maintain marketing automation workflows to streamline marketing and sales processes.
• Create and manage automated triggers linked to sales performance, stock levels, order volumes, and supplier pricing changes.
• Generate reports and dashboards to measure campaign effectiveness and provide actionable business insights.
• Conduct A/B testing and conversion rate optimization activities to improve website and campaign performance.
• Monitor key performance indicators (KPIs), customer acquisition costs, and marketing efficiency metrics.
• Collaborate with management and operational teams to align marketing strategies with business objectives.
• Stay up to date with developments in digital marketing, analytics, AI technologies, and automation systems.

Requirements:

• Minimum 2–5 years’ experience in digital marketing, marketing analytics, performance marketing, marketing automation, or a related role.
• Experience using digital advertising platforms, analytics tools, CRM systems, and marketing automation software.
• Strong understanding of customer behavior analysis, campaign optimization, and conversion rate improvement.
• Experience working with AI-powered marketing tools and data-driven decision-making processes.
• Relevant qualification in Marketing, Digital Marketing, Business, Data Analytics, Information Technology, or a related discipline is preferred but not essential.

How to Apply:

• Sector:

• Managerial

Candidate Requirements

• Minimum Experienced Required (Years): 2
• Minimum Qualification:Level 9 (incl Post Graduate & Diploma & Master Degree)

• Ability Skills:Communications, Creativity, Sales/Marketing
• Competency Skills:Leadership, Management, Problem Solving, Teamwork