ECommerce and Digital Marketing Manager - Dublin
E-Commerce & Digital Marketing Manager
We’re seeking an experienced and commercially driven E-Commerce & Digital Marketing Manager to lead our online business at Louis Copeland & Sons. This is a pivotal role with full responsibility for digital strategy, trading performance, promotional planning, and customer experience.You’ll work closely with our team to deliver significant growth in online sales and ensure our digital store reflects the craftsmanship, heritage, and luxury service our clients expect.
Location: Dublin (Office-Based)
What We Offer:
Very competitive salary with performance-related bonusOffice-based role in Dublin
Generous staff Clothing allowance
Opportunity to shape and grow the digital future of Ireland’s most iconic luxury menswear bran
What You’ll Do:
Lead Digital Strategy – Own and implement the digital roadmap to drive growth, conversion, and customer retention.Manage Online Trading – Oversee daily operations including product listings, promotions, and seasonal campaigns.
Oversee Online Merchandising – Ensure product listings, imagery, and descriptions are accurate, engaging, and optimised for conversion.
Campaign Delivery – Work with internal teams and agencies to run high-impact campaigns across SEO, PPC, paid social, affiliates, email, and display.
Optimise Customer Journey – Enhance every stage from acquisition to conversion and post-purchase experience.
Data & Insights – Analyse sales, traffic, and customer behaviour to identify opportunities and shape strategy.
Conversion Optimisation – Implement A/B testing, CRO initiatives, and UX improvements.
Cross-Functional Collaboration – Partner with customer service, retail, and logistics to deliver a seamless omnichannel experience.
Innovation & Trends – Stay ahead of digital retail trends and technologies to keep Louis Copeland at the forefront of luxury e-commerce.
About You:
This is not just an operational role – we are looking for a strategic thinker with a long-term vision for digital growth, who is also comfortable rolling up their sleeves to deliver. You are commercially astute, customer-obsessed, and thrive in a fast-paced retail environment.
You will have 3–5 years’ experience in a senior e-commerce or digital marketing role,with a proven track record of substantially growing online sales and optimising digital performance. You will be hands-on with e-commerce platforms (Shopify or similar) and have strong knowledge across digital channels including SEO, PPC, paid social, affiliates, and email/CRM.
You are data-driven, analytical, and commercially minded, with experience managing teams and external agencies. A passion for luxury retail, craftsmanship, and delivering a premium client experience is essential. Experience with Adobe Creative Suite, CRO, attribution modelling, or advanced analytics is desirable.
All interested candidates should apply through the link provided for the attention of Elaine Scilley at Osborne Recruitment. Elaine.Scilley@osborne.ie or call Osborne Recruitment on 041 986 5058.If you are interested in finding out more about the above role and would like to be considered for this or other suitable roles that we may have available for your skill set – please attach your CV via the link provided.
Please submit your updated CV in Word Format. If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search.
Osborne are proud to be an Equal Opportunity Employer
#INDOSB1#INDESC