Digital Marketing Executive - Birr Castle Demesne New - Tullamore

Digital Marketing Executive - Birr Castle Demesne

Overview

The aim is on increasing its market presence and visitor numbers and thus maintaining its position as a unique tourist attraction in Co Offaly and the Hidden Heartlands.

Location – Onsite Birr Castle Demesne, Birr, Co Offaly.

Contract Type – Permanent Part Time – 24 hours per week

• With assistance, create and develop the digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.
• Social Media Management - manage all social media advertising and social content calendar, which involves generating and scheduling interesting, relevant, and on-brand content.
• Responsible for delivery of photo and video assets and ensuring the content bank is up to date.
• Analytical Reporting - provide detailed reporting and presentations using various analytical tools to track campaign performance and effectiveness of all digital marketing activity, including recommendations for improvement.
• Email Marketing - design and optimise email marketing campaigns to members and segmented audiences as agreed.
• Search Engine Marketing & Search Engine Optimisation - manage and oversee relevant and targeted campaigns, including keyword research, optimisation and implementation.
• Reputation Management – Inform senior management of online reputation of Birr Castle Demesne via review websites and agree management of same.
• Customer Relationship Management – daily management of all aspects of CRM system including contact management, audience list segmentation, email marketing, automations and reporting.
• Copywriting – Create engaging and relevant copywriting for multiple digital channels, campaigns and promotions.
• Website management, to include systematic updating on WordPress to ensure that all information is current and proof-read.
• PR digital support to help including familiarity trips and facilitating special groups
• Collaborate with tourism partners and educational partners to create engaging content
• Assist with event planning, coordination and implementation (and support/deliver Ad-Hoc projects as required)
• Attend Failte Ireland digital marketing workshops on behalf of Birr Castle Demesne and collaborate with tourism partners on marketing / digital developments
• Working with internal team on digital plans that promote and highlight the seasonal activities that drive sales across the departments e.g. café, retail, calendar events

• Third level qualification in Digital Marketing.
• Minimum of 2-3 Years experience in a similar role.
• Excellent knowledge and experience of all social media platforms and best practices
• Strong Experience in data analytics and content creating tools, including Adobe Creative Suite and Canva.
• Knowledge and practical experience in managing SEO/SEM.
• Experience in marketing databases, email marketing and Google analytics
• Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
• Full driving licence is required.

• Previous experience in photography and videography including shooting and editing video content (including reels) for social media platforms like Instagram, Facebook, TikTok, and YouTube.
• Previous experience working in a tourism or related organization is preferred, but not essential
• Track and evaluation of content performance using tools such as Google Analytics and LinkedIn Adverts. SEO and keyword generation.

For more information, please contact [email protected]

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