Digital Marketing Officer

Digital Marketing Officer – 6-Month Contract

Reports to: Marketing Manager

Overview

An excellent opportunity has arisen for an early-career Digital Marketing professional to join a large, fast-paced organisation on a 6-month contract. This role is ideal for someone looking to take ownership, contribute to building a new digital and social media marketing capability, and work across a diverse range of stakeholders.

You’ll be responsible for managing digital channels, developing engaging content, supporting website optimisation, and helping deliver impactful marketing campaigns for a national intercity transport service.

Key Responsibilities

• Plan, develop, and execute digital and social media campaigns focused on audience growth and engagement.
• Manage social media channels, including copywriting, scheduling content, and overseeing paid advertising.
• Update and maintain the service’s website, ensuring strong UX, SEO performance, and alignment across platforms.
• Support digital customer lifecycle management (currently delivered via Bloomreach).
• Monitor, track, and report on digital performance metrics and campaign results.

• Develop creative, high-quality content such as videos, infographics, e-zines, and social assets.
• Assist in the development of brand-appropriate imagery and visual assets.
• Analyse website analytics to improve user journeys and overall digital effectiveness.
• Conduct research into consumer trends, habits, and content preferences when required.

• Work closely with the Marketing Manager and senior stakeholders to support targets relating to revenue, customer satisfaction, and passenger numbers.
• Liaise with creative agencies, media agencies, CMS providers, web developers, videographers, and photographers.
• Partner with internal teams including Communications, IT, Sales, and Operations to support campaign delivery.
• Provide general marketing support across the team where needed.

• 2–4 years’ experience in digital and social media marketing, ideally within a B2C environment.
• Strong track record in content development, digital campaign execution, and channel management.
• Experience with website content management, UX optimisation, and Google Analytics.
• Proficiency in MS Office and design tools such as Adobe Photoshop, InDesign, or Premiere Pro (or equivalents).
• Excellent written and verbal communication skills with the ability to adapt tone and style.
• Strong customer focus and an understanding of consumer behaviour.
• Highly organised, detail-oriented, and comfortable working to tight deadlines.
• Creative mindset with a solution-focused approach.
• Strong relationship-building skills and ability to work with multiple stakeholders.
• A relevant third-level qualification is highly desirable.
• Experience with email lifecycle management platforms (e.g., Bloomreach) is an advantage.

• Customer Focus: Understands and anticipates stakeholder needs; committed to delivering a positive customer experience.
• Safety Awareness: Adheres to organisational safety standards and contributes to a safe working environment.
• Collaboration: Works effectively across teams and adapts communication to different audiences.
• Sustainable Practice: Demonstrates interest in best practices and ongoing professional development.
• Driving Results: Sets clear goals, meets deadlines, and maintains high work quality.
• Versatility: Adapts to changing priorities and explores new approaches and ideas.

• Contract: 6 months