Retail Sales & Operations Manager

Overview:

We are seeking a commercially driven, results-oriented Retail Sales and Operations Manager to lead our growth in the Republic of Ireland. This is a high-impact role for a natural sales leader who thrives on building relationships, growing brand presence, and delivering measurable results.

You will treat your territory like your own business—owning the customer experience, driving local sales, and building brand awareness. You’ll lead a passionate team, engage deeply with the community, and be the face of Wiltshire Farm Foods in Ireland.

• Be part of a purpose-led business that truly cares about its customers.
• Lead a high-growth opportunity in a new and exciting market.
• Work with a supportive national team and enjoy the autonomy to shape your region.
• Make a real impact—on your team, your customers, and your community.

Who we are:

At Wiltshire Farm Foods, we exist to make a real difference to our customers’ lives. We deliver delicious, nutritious meals with a side of genuine care and connection, helping people—especially older adults—live independently at home.

We are proud of our heritage, but never complacent. We are constantly innovating, improving, and striving to exceed expectations. Our people are passionate, purpose-driven, and committed to delivering exceptional service and outstanding food.

Responsibilities:

1. Drive Sales Growth & Brand Awareness

• Lead the charge in growing market share and expanding customer base across ROI.
• Build and execute a local sales strategy aligned with national goals.
• Develop and manage a pipeline of new customer opportunities through direct outreach, referrals, and partnerships.
• Champion the brand through local marketing, events, and community engagement.
• Collaborate with the marketing team to tailor campaigns for the Irish market.

1. Build and Lead a High-Performing Sales Team

• Recruit, train, and inspire a customer-focused, sales-driven team.
• Set clear performance targets and coach the team to exceed them.
• Foster a culture of ownership, accountability, and continuous improvement.
• Ensure the team delivers exceptional service that turns customers into advocates.

1. Community and Stakeholder Engagement

• Establish strong relationships with:
• Healthcare professionals
• Community organisations
• Local authorities and hospitals
• Position WFF as a trusted partner in supporting independent living.

1. Commercial & Operational Excellence

• Own the P&L for the territory, with a focus on profitable growth.
• Monitor and manage key cost levers: labour, logistics, marketing, and depot operations.
• Use data to drive decisions and continuously improve performance.
• Report monthly on sales, customer growth, and financial performance.

Qualifications/Personal Qualities:

• Proven experience in sales leadership, ideally in a retail, FMCG, or healthcare environment.
• A self-starter with a strong commercial mindset and entrepreneurial spirit.
• Passionate about customer service and making a difference in people’s lives.
• Strong relationship builder with excellent communication and influencing skills.
• Experience managing a P&L and delivering against ambitious growth targets.

You must have held a manual driving licence for at least 2 years.

All offers of employment are subject to a Driving Assessment, Driving Licence checks and other relevant employment checks.

Company Benefits:

• Competitive salary – accredited Living Wage employer
• 33 days holiday per year, including bank holidays (which are considered a normal working day)
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

Our Values:

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.