Marketing Manager - Pepsi Music

Overview:

The role requires a strong marketer with deep digital expertise, creative flair, global influencing skills, and the ability to navigate ambiguity with confidence.

Responsibilities:

• Accountabilities:
• Lead Pepsi’s music program: considering audience insights, media strategies, competitive landscape, budget allocation and anchor markets’ preferences
• Unite diverse teams around shared goals including partnering with anchor markets, production, design, legal and earned media teams to steward best-in-class music campaigns
• Briefs, develops and executes the creation of unique experiences, content, and end to end activation opportunities that deepen fan engagement in key anchor markets
• Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
• Drive Digital & Media analytics and learning agenda for music by owning tracking & optimization of media performance indicators for music, and codifying learnings
• Real -time campaign optimization, with proof-record of driving productivities and campaign optimization with focus on business objectives and media performance indicators

Qualifications:

• Key skills required:
• Seasoned senior marketer (10+ years’ experience) with a proven track record for delivering bleeding-edge, end to end FMCG brand programs from media to shelf (360)
• Subject matter expert and fluent on digital and social ecosystems, emerging platforms, formats, technologies, and industry trends, proposing innovative solutions for amplification on digital platforms
• Responsible for relationships with relevant creative, media and digital agencies – and the identification of future agency partners as needed
• Expert problem solver with ability to distil simplicity from complexity
• A self-starter who thrives on autonomy and navigates ambiguity with ease
• Strong strategic thinker, able to demonstrate thought leadership in the evolution of both strategy and market execution.
• Strong financial acumen for budget planning and cost optimization
• Compelling storyteller with the ability to influence and create system excitement within a matrix organization
• Inclusive and listening oriented style and team builder, creating empowerment and collaboration across teams and functions, and across markets
• A Global Mindset with high EQ for social and cultural nuances, ensuring Pepsi remains relevant in every market it touches with the ability to build strong relationships, and manage, culturally diverse groups and external partners
• A digital native culture vulture with a social or media background, fluent in multiple platforms and speaks the language of the internet
• Experience in key anchor markets will be a distinct advantage; many of our growth markets are developing & emerging in Asia, the Middle East, and LATAM so proven track record in tailoring marketing strategies to local consumer needs is key
• True resilience and drive in the pursuit of objectives, willingness to take on and find new ways to solve complex challenges
• Ability to navigate matrix organization at its most complex (multiple global teams, all regional teams, 100+ global markets)
• Strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal means