Content Marketing Specialist
Fenergo Dublin Full-time
This is a fantastic opportunity to learn new skills and develop an exciting career in content marketing and communications. The Content Marketing Specialist will join a small team of specialists who create compelling, persuasive and informative content that builds brand awareness, attracts leads and converts these leads into warm prospects.
You will be highly motivated and enthusiastic individual, who can write across a myriad of mediums and channels, offering key messages to different buyer personas. Thought leadership is the cornerstone of Fenergo’s lead generation and nurturing activity.You will be capable of translating complex technology-based content into compelling stories that fuel our lead lifecycle process.
Your role will span support content marketing, PR and analyst relations, allowing you to expand your experience and skillset across these critical communications divisions.
Requirements
Content Marketing:
- Support Content Director and Senior Specialist with the development and promotion of whitepapers, blogs, videos, case studies, emails, social ads, digital ads etc.
- Responsible for all webinar logistics including panel recruitment, preparation, recording and publishing to website and liaison with digital marketing
- Responsible for collating monthly reports including metrics for campaigns and standalone content pieces
- Support with writing landing page and web content (descriptions etc) of videos, case studies and awards
- Support with editing of video content
- Leveraging our AI tools to summarise webinars and long-form content (research reports etc) for blogs
- Support with writing and submitting speaking proposals for major events
- Manage SEO blog schedule including proof reading to ensure message and grammar accuracy and publishing to website
- Work closely with digital marketing team in delivering content across a broad range of digital channels including email, social (paid and organic), PPC/SEO, digital adverts, SEO-enabled website content to drive digital traffic and provide a highly engaged experience and improve conversions.
Public Relations and Analyst Relations:
- Manage an annual global awards calendar including writing and submitting award entries, purchasing logos for award wins, publishing of award wins on website and all internal and external promotion
- Coordinate effective promotion of analyst rankings internally and externally via various channels including social media, website, intranet etc. This includes writing relevant promo content for all channels.
- Support with logistics for annual events in key locations
- Tracking and reporting of media coverage – responsible for tracking global coverage daily, sharing internally (via daily news bulletin, intranet and to relevant spokespeople). Effective recording of coverage to allow for accurate monthly reporting
- Support with collating and distribution internal Daily News Update email
- Healthcare cover through the VHI
- Company pension contribution
- Life assurance/ Income protection
- 23 days annual leave
- 3 company days
- Annual bonus opportunity
- Work From Home set-up allowance
- Opportunity to work with clients and colleagues on a global scale for a world leader in Client Lifecycle Management
- Other competitive company benefits, such as flexible working hours, work from home policy, bike to work scheme, sports and social committee, weekly fitness and sports classes and much more
- Buddy system for all new starters
- Collaborative working environment
- Extensive training programs, classroom and online, through ‘Fenergo University’
- Opportunity to work on a cutting-edge Fintech Product, using the latest of tools and technologies
- Defined training and role tracking to allow you see and assess your own career development and progress.
- Active sports and social club
- State of the art offices in the heart of Dublin’s Docklands with great facilities, canteen and games area
Diversity, Equality, and Inclusivity
Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement.
We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
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