Legal Marketing Specialist (English & Chinese)

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Application Details

Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

1. 3370895385742;-6.25043106079102;Denshaw House , 121 Lower Baggot Street , Dublin 2 , D02 FD45

This role will play a key part in promoting the firm’s legal services, enhancing its brand reputation, and driving business development in Ireland and the wider Asian market.

• Develop, manage, and deliver marketing campaigns for McHale Muldoon Solicitors’ core legal services, targeting Irish and other English-speaking markets.
• Produce high-quality English-language content — including legal articles, case studies, client guides, press releases, and website updates — that reinforces the McHale Muldoon Solicitors brand.
• Manage and grow the firm’s English-language social media presence (LinkedIn, Twitter/X, Facebook, Instagram), ensuring all posts reflect the brand’s tone, professionalism, and values.
• Implement SEO strategies and run paid campaigns via LinkedIn Ads, Google Ads, and other digital channels to enhance brand visibility.
• Coordinate and promote branded legal events, webinars, and seminars for English-speaking corporate and private clients.
• Ensure all English-language marketing activities comply with Irish legal advertising regulations, GDPR, and McHale Muldoon Solicitors’ brand guidelines.

• Lead the development of Mandarin Chinese marketing content for Chinese social media platforms (WeChat, Weibo, Douyin) to promote McHale Muldoon Solicitors’ services in the Asian market, especially among Chinese-speaking audiences.
• Translate and adapt legal content to ensure accuracy, cultural relevance, and brand consistency.
• Manage client and partner engagement through Chinese digital channels and targeted outreach campaigns.
• Support marketing events, webinars, and initiatives that build the firm’s profile within Chinese-speaking communities in Ireland and overseas.

Other tasks: Provide support to solicitors with various necessary paper tasks during peak busy periods.

• Native or near-native proficiency in Mandarin Chinese and English (spoken and written).
• Bachelor’s degree or above in Marketing, Communications, Business, or Law.
• Minimum 1 years’ experience in digital marketing within a law firm or other professional legal services environment.
• Familiarity with Irish law, the Irish legal system, and legal terminology to ensure accuracy and compliance in all marketing communications.
• Proven expertise in both English and Chinese digital marketing platforms (including WeChat, Weibo, and Douyin) and in campaign performance analytics.
• Strong legal copywriting and translation skills, with the ability to clearly communicate complex legal concepts to diverse audiences.
• Demonstrated ability to develop and implement cross-cultural marketing strategies for international legal clients.
• Sector:

• Managerial