Marketing Specialist

Are you a self-motivated marketer seeking your next opportunity? Do you enjoy working across a broad range of marketing initiatives and using your creativity to deliver high-impact campaigns? This could be the role for you!

Reporting into the C-suite, this role is an opportunity to fast-track your career and work with a growing organisation.

Responsibilities:

• Develop and execute strategic marketing plans and roadmaps across campaigns, content, branding, and digital presence, including trade shows and industry events.
• Create and manage marketing collateral for both digital and print channels, including website content, LinkedIn, email marketing campaigns, and brochures.
• Ensure brand consistency across all channels, championing an omnichannel approach and acting as a brand advocate within the organisation.
• Partner closely with the Sales team to design and deliver targeted email marketing campaigns that effectively promote the organisation's products and services.
• Monitor, analyse, and report on campaign performance using Google Analytics and other relevant reporting tools.
• Provide ad hoc marketing support to commercial teams as required.

The Ideal Candidate:

• Minimum of 3+ years' experience in a marketing role within a B2B environment.
• Proven experience delivering end-to-end marketing campaigns across LinkedIn, website, email marketing, and brand initiatives.
• Demonstrated ability to work autonomously as an individual contributor within a marketing function.
• Proficiency with marketing tools including HubSpot, Mailchimp, Canva, Google Analytics, and social media platforms (particularly LinkedIn)- any experience implementing new analytics tools is also desirable.
• Strong copywriting skills, with experience leveraging tools and platforms to develop engaging content.
• Excellent communication skills, with the ability to collaborate effectively with diverse stakeholders, and experience coordinating events and webinars.
• Exposure to trade shows or B2B industry events is advantageous but not essential.
• Full, valid driver's licence.