Head of Consumer Growth (Founder-Adjacent)
About Manna
At Manna, we’re changing how the world receives things — by taking delivery to the skies.
Our mission is simple but ambitious: to make high-speed delivery affordable, green, and safe. We design and build our own aviation-grade drones that deliver books, food, coffee, groceries, and more directly from local stores and vendors to people’s doors in just a few minutes to families and communities across Ireland, the US, and the UAE.
We’re a team that Drive with Impact, are Safety Focused, and knows that the best ideas come from Team Players who show up as their Authentic Selves. We move fast, we are passionate about what we do, and we’re always pushing a growth mindset to be better in everything we do.
If you want to build world-changing technology with real-world impact (and have a bit of fun while doing it), you’ll love it here.
The Role
This is our first senior B2C marketing hire. You will set the strategy, build the playbook, and personally make it work. There is no existing machine to inherit , you are here to build one! This business is already insanely viral. Your job is to turn that raw energy into repeatable, scalable consumer growth.
What you’ll own (for real)You own consumer order volume. Full stop.
Design and execute the entire B2C growth strategy across all geographies
Drive order volume, frequency, and retention across our app and aggregator partners
Turn launches into moments with city-specific stunts and cultural hooks
Make CRM (push, email, SMS) a revenue engine
Leverage the cool factor and virality of drone delivery without gimmicks
Work with partners and merchants to co-fund promotions and unlock win-wins
Scale what works ruthlessly — and kill what doesn’t
How you’ll work
Founder-adjacent, high-agency, and self-directing. You move fast, bias toward action, and care about volume first while keeping a commercial eye on losses and partner subsidies. You influence Product, escalate when needed, and don’t wait for permission.If the tooling isn’t there, you push the tech team to build what you need.
What success looks like
First 90 daysA clear, confident consumer growth plan
Ownership of CRM, promos, and launch mechanics
Early wins in repeat orders and promo performance
First yearA proven, scalable consumer growth playbook for every new city
Strong repeat order rates and visible habit formation
Consistent contribution to order volume growth
Requirements
What were looking for
You come from consumer apps, gaming, social, or highly viral products. You are hungry, scrappy, opinionated, and comfortable owning outcomes. You want real responsibility, not a slide deck mandate. This isn’t your first rodeo. You wake up thinking about funnels, conversion, utilisation and run-rate.You obsess over demand, numbers and momentum. You eat, sleep, repeat this. It’s in you.
Your larger then life, You get S*it done!
Who this is not for
Recent graduates or those looking for their first marketing role. Anyone who hasn’t owned growth targets end-to-end before. Marketers who have only worked in large, slow-moving organisations. Big-company brand marketers. Pure paid-acquisition specialists. Consultants or deck-builders. Anyone who needs heavy structure or constant direction.
Welcome to Manna, come help us build the future!