[ref. k440424] Frs Recruitment - Senior Marketing Manager

Senior Marketing Manager – Cork

Are you a results-driven marketing leader with a passion for brand development and team leadership? This is a fantastic opportunity to join a well-established business with over 100 years of history in delivering exceptional customer experiences.

As a key member of the Senior Management Team, the Senior Marketing Manager will take ownership of executing a results-focused annual marketing plan, managing a talented marketing team, and overseeing a robust marketing budget. This is a strategic, hands-on role suited for an ambitious marketeer who thrives in a collaborative, fast-paced environment.

Key Responsibilities:

Leadership & Collaboration:

• Work closely with the Sales & Marketing Director to align on strategy and direction.
• Collaborate weekly with the Ecommerce Manager to integrate offline and online marketing efforts.
• Partner with Heads of Sales and Retail to ensure marketing needs are met, with bi-weekly reviews.
• Lead, develop, and motivate the marketing team, ensuring delivery of the Marketing Plan.
• Manage vendor relationships, conduct evaluations, and ensure clear, effective briefs.

Strategic Marketing Planning:

• Execute the Marketing Plan within budget, ensuring alignment with brand values.
• Analyse and report on campaign performance and ROI.
• Deliver monthly progress and budget reports, and present marketing metrics (KPIs) regularly.

Team Development:

• Conduct weekly one-on-ones with team members to review performance and development.
• Facilitate internal communications to align marketing with wider business goals.
• Lead engaging weekly team meetings and monitor role effectiveness within the team.

Campaign & Brand Management:

• Plan and implement integrated marketing campaigns, including ATL advertising and PR.
• Oversee all brand activity across multiple territories.
• Monitor competitor activity and align marketing with sales strategies.
• Manage relationships with creative and media agencies for ongoing campaign optimisation.
• Skills & Experience Required:
• 3+ years in a senior marketing role with team management responsibilities.
• Degree or qualification in Marketing is essential.
• Proven ability to manage multiple projects simultaneously.
• Strong analytical and communication skills.
• Experience working with external marketing agencies.
• Track record of delivering impactful, measurable campaigns.

If you're a strategic thinker with a creative edge and a drive for results, we’d love to hear from you

For more information please contact Noelle at