Marketing Operations Executive - Maynooth
Job title: Marketing Operations Executive
Experience: Min 2 years - Location: Ireland | Full or Part time | Hybrid: Maynooth office 3 days/week
The role
We are seeking a highly motivated and detail-oriented Marketing Operations Executive to join our growing team. This is a hands-on role, ideal for someone early in their career who is eager to learn, take initiative, and solve problems independently.You’ll work across the full marketing operations stack and directly contribute to driving commercial impact.
This role will report directly to the Marketing and Sales Enablement Manager.
Who we are
AQMetrics is a fast-growing provider of regulatory risk software for global financial institutions. Our award-winning SaaS platform makes regulatory risk management simple, secure, and globally compliant. As a scaling business, we value people who are proactive, collaborative, and ready to make a tangible impact as we expand our reach and grow revenue.
What we value
People First
Putting people first is at the core of everything we do. It compels us to make decisions based on what is best for our people: employees, partners, and customers alike.
Customer Delight
We strive to provide solutions recognised for excellence, to deliver measurable impact and to drive great customer experience through teamwork and high performance.
Integrity
We conduct our business to the highest standards with skill, diligence and responsibility. Professional trust, honesty and compliance are at the core of our culture.
Innovation & Growth
We are curious, ambitious, and open to new ideas. Innovation isn’t just about technology, it’s about continuously finding smarter ways to work, collaborating across teams, and pulling together to drive growth.
Why we need you:
As AQMetrics continues its rapid growth and scaling, the need for a dedicated Marketing Operations Executive has become critical. This role directly supports our ambitious commercial targets to increase pipeline, revenue, and the volume of qualified leads.We require focused digital expertise to master our MarTech stack and manage the end-to-end lead flow and marketing-to-sales funnel. The successful candidate will ensure the technical foundation is robust, efficient, and directly linked to measurable business growth.
What you will do:
Marketing operations and analytics- Manage HubSpot CRM and automation, and its integration with Salesforce CRM, ensuring data accuracy, compliance, and best practice.
- Manage lead flow and the marketing-to-sales funnel, connecting outputs to pipeline and revenue.
- Track, analyse, and report on weekly business development outcomes.
- Help design and maintain dashboards and performance insights to ensure visibility of ROI.
- Support outbound activities: assist the sales team with lead identification, list generation, data enrichment, campaign tools set-up, and sequence execution.
- Maintain an events and awards calendar, assess sponsorship opportunities, and support SEO-related partnerships.
- Plan and execute multi-channel campaigns, including paid ads.
- Support social media efforts to grow organic following and engagement, including scheduling content.
- Contribute to SEO: optimise titles, descriptions, and tags; research high-ranking keywords and topics.
- Support website management via WordPress.
- Contribute to strategic marketing projects.
- Research and pilot emerging digital tools and AI solutions to improve efficiency.
- Maintain and clean marketing/CRM data to enable insight-led campaigns.
What you will be measured on
Your performance in this role will be directly measured by your contribution to funnel health and the operational efficiency of our MarTech stack. Key metrics include:
Funnel and revenue contribution:
- Leads (MQLs) volume & quality: total leads generated, segmented by channel (paid, organic, etc.); conversion rate of inbounds to Sales leads
- Funnel conversion rates: visitor-to-lead conversion rate; lead-to-customer conversion rate
- Pipeline influence & velocity: marketing-sourced pipeline/revenue
- Lead velocity rate (LVR): growth of qualified leads
Operational excellence:
- Data completeness/accuracy: ensure high data integrity by tracking the percentage of critical fields filled for leads/contacts/accounts/opps.
- System reliability: minimise critical errors in automations and data sync between HubSpot and Salesforce
- mCampaign/workflow setup time: Measuring the efficiency and speed of launching new campaigns or nurture sequences.
Financial metrics: cost per lead; return on marketing/campaign investment.
Requirements
What you have- 2–3 years’ experience in marketing or marketing/sales operations, ideally in professional services or SaaS.
- Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, Zapier).
- Comfortable with analytics and reporting, with a focus on lead generation and business development outcomes.
- Exposure to campaign management, paid media, and social media (especially LinkedIn).
- Knowledge of SEO, website optimisation, and digital marketing best practices.
- Tech-savvy, curious, and eager to explore new tools and AI.
- Commercially minded, always linking marketing activity to revenue impact
Above all, we’re looking for someone who is proactive, resilient, and resourceful, someone who may not know all the answers, but is keen to learn, adapt quickly, and troubleshoot challenges as they arise.
Benefits
What we offer- Global impact: join us to solve the complex problems that shape global finance.
- Autonomy and growth: you’ll be given the autonomy to drive solutions from concept to deployment. We don’t just offer a job, we offer a path that is truly yours to own.
- Stability in a growth sector: RegTech is a future-proof sector defined by non-negotiable compliance deadlines. As global regulation increases, so does demand for our platform. Thrive in a place where innovation never stops and careers grow strong.
- People-centric culture
- Competitive salary, healthcare plan and pension plan
- Flexible working
- Active social club with events throughout the year
- Employee Assistance Programme
- Bike to work scheme