General Sales Manager
Join a long-established, family-owned motor dealership with an exceptional reputation for customer service, community values and long-term team development. With decades of success this dealership is known for delivering outstanding customer service and building lasting relationships.
As they continue to evolve, we are seeking a driven and strategic General Sales Manager to lead the sales operations and grow into the role of General Manager within two years.
Role Overview
This is a senior leadership role for an experienced automotive sales leader who can drive commercial performance, elevate customer experience and inspire a high-performing team.
You will lead New & Used Sales operations, develop sales strategies, oversee marketing and customer retention initiatives and play a key role in dealership-wide leadership.
Key Responsibilities- Lead, coach, and develop the sales team to deliver consistent performance
- Drive sales growth across new and used vehicles, finance and add-on products
- Set and monitor KPIs, ensuring targets and profitability goals are achieved
- Maintain excellent relationships with partners and key customers
- Oversee pricing strategy, stock management and forecasting
- Champion customer satisfaction & retention, ensuring a premium experience
- Support long-term business planning and operational improvements
- Prepare regular sales and performance reports
- Uphold and promote dealership values, culture and reputation in the community
- Senior sales leadership experience in the automotive sector
- Proven track record of driving performance and achieving sales targets
- Strong coaching skills with a passion for developing people
- Commercially astute with a strategic mindset
- Excellent communication, negotiation, and customer relationship skills
- Values-driven, professional, and committed to excellence
- Entrepreneurial, proactive, and motivated to progress to General Manager
- Competitive salary
- Company car
- Direct involvement in shaping dealership strategy and growth
- A family-run, values-led environment with strong support from the leadership team
- Clear career path to General Manager within 24 months